Categories
Japan Travel Guide

Sapporo Itinerary for First Time Visitors (2025)

Sapporo is one of my absolute favorite cities in Japan. I’ve traveled to many places in the country, but Sapporo is one of those cities I could visit year after year. The city has struck me as a place where you will never run out of things to do and see. You can sense the history just by walking down the street. It’s a foodie’s paradise with numerous dining options offering authentic Hokkaido dishes. If you are traveling to Sapporo for the first time, here’s my Sapporo itinerary. Happy trip planning!

PS: Get ready, this is quite a long read! Please have patience as it loads, hope you agree it’s worth the wait 🙂

Planning your Sapporo Trip: Things to know before you go

When to Visit Sapporo

The best time to visit Sapporo depends entirely on what you want to do and experience. To avoid the crowds it’s best to go during off season. If you want to experience the winter season, December is a great time to go as prices for hotels and flights will be affordable during this month. May and October are also good months to avoid the crowds. February is the busiest month for tourism in Sapporo because of the Sapporo Snow Festival.

How to get to Sapporo

city lights in Sapporo
view of Sapporo from JR Tower Observation Deck T38

How to get around Sapporo

Many of Sapporo’s main tourist attractions are within walking distance from the city center. The city was designed with an American-style grid system, which makes navigation fairly easy even for a first-time visitor. Some attractions are a little bit further away, but Sapporo has an efficient transportation system for that.

You can use the three subway lines, Sapporo streetcar and numerous bus companies to get around. Prepaid cards like Kitaka and Sapica can be used for taking subways and buses. Even prepaid cards purchased outside of Sapporo can be used like ICOCA, Suica and PASMO.

Where to Stay in Sapporo

For a first-time visit to Sapporo, stay near Sapporo Station for convenience, Susukino for nightlife, or Odori Park for food and shopping. These central locations offer easy access to transportation and a variety of attractions to explore during your stay. Here are some of the best hotels in Sapporo:

city covered in snow
view of Sapporo from Moiwayama

What to Eat and Drink in Sapporo

  • Sapporo Ramen – Rich, savory miso broth topped with butter, corn, and all the good stuff. Head to some of the top-rated miso ramen shops in the city for the ultimate slurp session!
  • Soup Curry – A Sapporo classic! Think curry meets soup. Spicy, flavorful, and loaded with veggies and meat. So comforting.
  • Genghis Khan (Jingisukan) – Grilled lamb perfection. Bonus points if you try it at the Sapporo Beer Garden.
  • Hokkaido Seafood – This should be a non-negotiable! Fresh crab (king, snow, or hairy), sea urchin (uni), and scallops. Hit up Nijo Market for a seafood feast.
  • Hokkaido Milk Soft Serve – Creamy, dreamy, and made with Hokkaido’s famous milk. Yes, ice cream in winter is a vibe.
  • Hokkaido Sweets – Treat yourself to the iconic cookies at Shiroi Koibito Park or hoard boxes after boxes of Nama Chocolate at Royce’ Chocolate World (New Chitose Airport).
  • Zangi (Hokkaido-style deep fried chicken) – Fried chicken, but make it Hokkaido-style. Marinated in soy sauce and spices.
  • Ishikari Nabe – A salmon and veggie hot pot in a miso-based broth. Perfect for those chilly Sapporo nights.
  • Sapporo Beer – You’re in Sapporo, so you have to drink the beer. Fresh from the source at the Sapporo Beer Museum or just about anywhere in Sapporo.
plate of sashimi
the best sashimi I have ever had!

Top Tourist Spots and Things To Do in Sapporo

Sapporo Snow Festival

Known as one of the best winter destinations in Japan, Sapporo attracts thousands of both local and international visitors each year because of Sapporo Snow Festival. It is a very popular winter event which features spectacular snow and ice sculptures. The festival usually begins first week of February and last for about one week. The best collections of ice sculptures are mainly exhibited in Odori Park, Susukino, and Tsu Dome.

Odori Park, the main site of Sapporo Snow Festival, is where you will find the biggest ice sculptures. It also hosts concerts and events, many of which use the sculptures as their stage.

Susukino, Sapporo’s biggest and liveliest entertainment district, also hosts over a hundred snow and ice sculptures each year. I would suggest this area if you want to party or drink all night after the snow festival.

Tsu Dome, also known as Sapporo Community Dome, is mostly geared toward families with kids. It features snow slopes, snow sculptures and other winter activities.

snow sculpture at Odori Park, one of the stops of my Sapporo Itinerary
My Neighbor Totoro snow sculpture at Odori Park! So cute! 🙂

Winter Activity at Moerenuma Park

Moerenuma Park, located on the outskirts of Sapporo, is a sprawling park designed by the renowned landscape sculptor Isamu Noguchi. It features a large playground, sports fields, picnic areas, the iconic glass pyramid known as “Hidamari,” and so much more to explore.

This park holds a special (and chilly!) memory for me. It’s where I almost got frostbite because I wasn’t wearing proper protective footwear. Never again, UGG! Despite that, Moerenuma Park remains one of the best parks I’ve visited in Japan. Its unique design and serene atmosphere make it a must-see.

How to get to Moerenuma Park: from Odori or Susukino, take the Toho Subway Line to Kanjodori-higashi Station (one way fare is 250 yen and travel time is about 15 minutes) and then local bus number 69 or 79 to get to the east gate (one way fare is 210 yen and travel time is about 25 minutes).

bicycle buried in deep snow
What the East Gate of Moerenuma Park looks like when covered with huge pile of snow

Climb up to Moiwayama Observatory Deck

Standing 531 meters above sea level on the peak of Moiwayama (Mt. Moiwa in English), the observatory deck boasts a breathtaking view of the streets of Sapporo and the forested mountains southwest of the city. Many people come to the observatory deck thru the Mount Moiwa Ropeway before sunset, so be sure to arrive in advance to get the best vantage point for taking photos.

How to get to Moiwayama Observatory Deck: Take Sapporo streetcar to Ropeway Iriguchi station from Susukino (one way fare is 200 yen and travel time is about 25 minutes). From there, take the free shuttle bus to get to the lower ropeway station.

mother and child taking a photo
Ring the Bell of Happiness just like Lea and Tonyo in the movie Kita Kita.

Visit the Sapporo Clock Tower

Built in 1878, Sapporo Clock Tower is one of the city’s most iconic attractions. Although small in size in comparison with other buildings in Sapporo, it still attracts a lot of local and international tourists. Originally, it was built as a place for student education and military training. Today, it now houses a museum showing the history of Sapporo. In the Filipino movie, Kita Kita, Lea took an old couple to see the Clock Tower as part of her Sapporo City Tour.

How to get to Sapporo Clock Tower: Walk for about 10 minutes south of JR Sapporo Station or about 5 minutes north of Odori Park. It’s quite easy to spot so I’m pretty sure you won’t miss it.

two tourists taking a selfie in front Sapporo Clock Tower
Sapporo Clock Tower

Former Hokkaido Government Office Building

Also known as the Red Brick Office, the former Hokkaido Government Office Building served as the government office of the whole Hokkaido prefecture for about 80 years. Functioning now as conference venue and tourist information center, the building has seen its share of history. Inside it, you will find a museum dedicated to Hokkaido development and rich history. Aside from this iconic building, I personally love the pond which is located in front of it.

How to get to Former Hokkaido Government Office Building: Take the west exit of JR Sapporo Station and walk for about 10 minutes.

former Hokkaidō Government Office Building

Take a Stroll at Odori Park

Odori Park is Sapporo’s most famous park. Located in the heart of Sapporo, it hosts to the Annual Sapporo Snow Festival. The park is about one kilometer and provides a tranquil escape from the busy urban center around it. This park is always included in any Sapporo itinerary.

How to get to Odori Park: Take a short walk from JR Sapporo Station or Odori Subway Station.

people walking along snowy path in Sapporo
Odori Park and Sapporo TV Tower

Walk around Hokkaido University

Hokkaidō University or Hokudai is probably the prettiest university I have ever seen in Japan. Its garden is one of the best gardens of its kind in Sapporo and you will find various attractions here as well.

When I visited last winter, I saw a lot of local families spending time together in the garden and pond surrounding the campus’ buildings. The kids were sledding down the frozen pond, which looked really enjoyable.

How to get to Hokkaido University: Walk for about 20 minutes from JR Sapporo Station. Alternatively, take the Nanboku Line Subway and get off at Kita 12-jo Station.

Hokkaido University covered in snow
Hokkaidō University has lots of beautiful ponds surrounding the campus

Go skiing or snowboarding

How to get to Sapporo Teine Ski Resort from Sapporo: Take a JR train from JR Sapporo Station and get off at Teine Station (one way fare is 340 yen and travel time is about 10-15 minutes). At Teine Station, board a JR bus (number 70) bound for Teine Highland and get off at Sapporo Teine Ski Resort (one way is 400 yen and travel time is approximately 30 minutes).

kids skiing
  • English speaking instructors
  • Private round trip hotel pick-up in Sapporo
  • Cable car tickets
  • 4-hour beginners course at Sapporo Teine Ski Resort (2 hours in the morning and 2 hours in the afternoon)
  • Japanese brand equipment and ski clothing (complete set)
  • Free photography

Visit Maruyama Park and Hokkaidō Shrine

Maruyama Park is my favorite park in Sapporo. Located about 20 minutes from JR Sapporo Station, the park features huge lawns, gardens and ponds. It is extremely popular during the cherry blossom season and equally fascinating during the winter. Within the massive Maruyama Park, you will also find Hokkaidō-jingu Shrine, which is home to the soul of Emperor Meiji and the gods protecting Hokkaidō.

How to get to Maruyama Park: Take the subway to Maruyama Koen Station on Tozai subway line (one way fare is 250 yen and travel time 15 minutes).

Hokkaido shrine during winter
Hokkaido-jingu Shrine

Pay respect at Sapporo Fushimi Inari Shrine

Sapporo has a Fushimi Inari Shrine too! Famous for its 27 vermilion torii gates, the shrine is an important spiritual ground dedicated to Inari, the Shinto god of rice. TripAdvisor says this place is quite crowded but luckily I had it all to myself when I visited last winter. It was definitely one of the best places I’ve added in my Sapporo itinerary!

How to get to Sapporo Fushimi Inari Shrine: Take the loop 50 City bus from Maruyama Subway Station, and get off at Jikeikaimae bus stop (one way fare is 210 yen and travel time 15 minutes).

woman walking in the snow
I had the place all to myself!

Visit Shiroi Koibito Park

How to get to Shiroi Koibito Park: Take the Tozai Subway Line from Odori Station to Miyanosawa Station (travel time is 15 minutes, one-way fare is 290 yen). From there, it’s a 10-minute walk to the park. 

Otaru Day Trip from Sapporo

How to get to Otaru from Sapporo: From JR Sapporo Station, take a rapid train along the JR Hakodate Main Line and get off at Otaru Station (one way fare is 750 yen and travel time is about 35 minutes).

woman in Otaru canal
Otaru Canal

Explore Sapporo in 5-7 Days

While Sapporo is the largest city in Hokkaido, 5–7 days is enough to get a good introduction to the city. To make the most of your trip, it’s important to organize your Sapporo itinerary based on the proximity of attractions to minimize travel time. Google Maps can help you with this!

5-day Sapporo Itinerary

Arrival in Sapporo (Day 1)

  • Arrival at New Chitose Airport
  • Leave your luggage at the hotel
  • Lunch at Soup Curry Suage+ Honten*
  • Sapporo Clock Tower
  • Odori Park Site (Sapporo Snow Festival)
  • Beer Tasting and Jingisukan (Genghis Khan) at Sapporo Beer Museum*
  • Susukino Site (Sapporo Snow Festival)

Sapporo Ski Day (Day 2)

Otaru Day Trip from Sapporo (Day 3)

This might look cramped, but trust me, these attractions are just a short walk from one another.

  • Breakfast at Sankaku Market
  • Tourist Information Center if you need some pamphlets
  • Otaru Canal
  • Bank of Japan Otaru Museum
  • Lunch at Isezushi (sushi) or Yabuhan (soba)*
  • Sakaimachi Dori Shopping Street
  • Kitaichi Glass Otaru No. 3 Bldg.
  • Enjoy coffee and cake at LeTao Flagship Store*
  • Marchen Crossroads
  • Otaru Music Box Museum
  • Back to Otaru Canal (it is beautifully lit up at night)
  • Travel back to Sapporo
  • Jingisukan (Genghis Khan) dinner at Daruma Honten*

Sapporo City Tour (Day 4)

  • Maruyama Park
  • Rokkatei Jingu chaya (the perfect stop for a cold, winter morning 🙂 )
  • Hokkaido-jingu Shrine
  • Lunch at Hokkaido Soup Curry Restaurant*
  • Fushimi Inari
  • Sunset at Moiwayama Observatory Deck
  • Take the Sapporo City Streetcar from Ropeway Iriguchi Station to Higashihonganji-Mae Station (counter clockwise!)
  • Dinner at Ebisoba Ichigen Honten*
  • Nightcap at Gotsubo Oyster Bar*

Last day in Sapporo (Day 5)

  • Check out from your hotel and leave your belongings at a coin locker/hotel reception)
  • Hokkaido University or Moerenuma Park
  • Lunch at Nemuro Hanamaru JR Tower Stellar Place*
  • Souvenir shopping at Sapporo Underground Shopping (Aurora Town and Pole Town)
  • Travel to New Chitose Airport
  • Early dinner at Ramen Dojo*

Note: Those with * are some of the BEST places to eat in Sapporo and Otaru, and should absolutely need to be included in any Sapporo itinerary.

the famous Genghis Khan dish of Hokkaido

7-day Sapporo Itinerary

Arrival in Sapporo (Day 1)

  • Arrival at New Chitose Airport
  • Leave your luggage at the hotel
  • Lunch at Soup Curry Suage+ Honten*
  • Sapporo Clock Tower
  • Odori Park Site (Sapporo Snow Festival)
  • Beer Tasting and Jingisukan (Genghis Khan) at Sapporo Beer Museum*
  • Sapporo Underground Shopping (Aurora Town and Pole Town) or back to your hotel

Sapporo City Tour (Day 2)

  • Moerenuma Park (take the subway or take a cab – this park is quite far from the city center)
  • Early dinner at Sushi Miyakawa*
  • Susukino Site (Sapporo Snow Festival)

Sapporo Ski Day (Day 3)

Otaru Day Trip from Sapporo (Day 4)

This might look cramped, but trust me, these attractions are just a short walk from one another.

  • Breakfast at Sankaku Market
  • Tourist Information Center if you need some pamphlets
  • Otaru Canal
  • Bank of Japan Otaru Museum
  • Lunch at Isezushi (sushi) or Yabuhan (soba)*
  • Sakaimachi Dori Shopping Street
  • Kitaichi Glass Otaru No. 3 Bldg.
  • Enjoy coffee and cake at LeTao Flagship Store*
  • Marchen Crossroads
  • Otaru Music Box Museum
  • Back to Otaru Canal (it is beautifully lit up at night)
  • Travel back to Sapporo
  • Jingisukan (Genghis Khan) dinner at Daruma Honten*

Sapporo City Tour (Day 5)

  • Maruyama Park
  • Rokkatei Jingu chaya (the perfect stop for a cold, winter morning 🙂 )
  • Hokkaido-jingu Shrine
  • Lunch at Hokkaido Soup Curry Restaurant*
  • Fushimi Inari
  • Sunset at Moiwayama Observatory Deck
  • Take the Sapporo City Streetcar from Ropeway Iriguchi Station to Higashihonganji-Mae Station (counter clockwise!)
  • Dinner at Ebisoba Ichigen Honten*
  • Nightcap at Gotsubo Oyster Bar*

Overnight Onsen Getaway from Sapporo (Day 6)

On Day 6, explore any Sapporo attractions you might have missed from Days 1–5. Alternatively, wrap up your trip with a relaxing onsen getaway to Jozankei.

  • Check out from your Sapporo hotel (leave your belongings at a coin locker in Sapporo Station)
  • Take the bus at Sapporo Station Bus Terminal for Jozankei Onsen (Jotetsu Bus number 7 or 8)
  • Check in to your chosen ryokan and enjoy onsen
  • Jozankei snow candle way (from January 25 to February 1, 2025)

Last day in Sapporo (Day 7)

  • Check out of your ryokan and head back to Sapporo Station. (Yes, you’ll need to return to the station for your luggage, and it’s also the way to the airport.)
  • Hokkaido University
  • Lunch at Nemuro Hanamaru JR Tower Stellar Place*
  • Souvenir shopping at Sapporo Underground Shopping (Aurora Town and Pole Town)
  • Travel to New Chitose Airport
  • Early dinner at Ramen Dojo*

Note: Those with * are some of the BEST places to eat in Sapporo and Otaru, and should absolutely need to be included in any Sapporo itinerary.

Sapporo itinerary pinterest

Staying connected in Japan

In Sapporo, free Wi-Fi is widely available in cafes, restaurants, hotels, and popular tourist spots. However, connection quality can vary by location and time, and public networks may come with security risks.

Pin this for future reference!

And that wraps up my adventure in Sapporo! I hope this Sapporo itinerary inspires you to plan an unforgettable trip to this beautiful region. If you have any comments, questions, or suggestions, feel free to drop them below. I’d love to hear from you!

For more travel tips, inspiration, and updates, follow me on Instagram, Facebook, TikTok, and Pinterest. Have an amazing day, and happy travels!

Missing Japan? Here’s my recommendation!

If you’re back from Japan or just dreaming of going, I’ve got the perfect fix!

Check out what I got in my latest box — everything looks so cute and delicious, right? 😍

subscription box

By Project Gora

Hey there! My name is Milet, and I'm a full-time corporate girlie during weekdays and a traveler during weekends (and holidays...you get the picture). I'm a foodie at heart and I love joining food tours. When I'm not traveling, you'll find me walking my dogs or biking around my neighborhood.

10 replies on “Sapporo Itinerary for First Time Visitors (2025)”

Some genuinely interesting details you have written. Aided me a lot, just what I was searching for 🙂

Hi! Have you been to Sapporo in early or mid-April? What did you do, and do you have any recommendations or changes you’d suggest to the itinerary?

You can definitely use this exact itinerary for spring! The main difference is that skiing won’t be an option, but you can swap it out for a fun side trip depending on your interests. Some great alternatives are Jozankei, Noboribetsu, Furano, and Asahikawa for scenic countryside views. 😊

Hi! Planning to visit Hokkaido on December. Any recommendations for the clothing and shoes? We’ve visited Kansai twice already during winter but there’s no snow, so I’d like to ask some insights on what to wear when it snows. Thanks!

Hello Nico! Dressing in layers is the key to staying warm and comfortable in Hokkaido during December. Since you’ve experienced winter in Kansai without snow, here’s how to prepare for snowy weather:

Clothing layers and accessories:
– In the Philippines, grab a pair of Heattech innerwear (Uniqlo is great for this) to keep you warm without bulk.
– Add a winter jacket and ski pants if possible. Check out ukay-ukay shops or online IG sellers for budget-friendly options.
– Don’t forget essentials like gloves, scarves, and a beanie or earmuffs to keep exposed areas warm.

Shoes:
– Skip buying winter boots in the Philippines and get them in Japan. You’ll find better options and prices in major cities like Osaka or Tokyo if you’re transiting. Look for waterproof boots with good traction for walking on snow and ice.

If you’re traveling through major cities like Osaka or Tokyo before heading to Hokkaido, you can shop for winter gear there. It’s more affordable and offers a wider selection. 🙂

Your blog is a constant source of inspiration for me. Your passion for your subject matter is palpable, and it’s clear that you pour your heart and soul into every post. Keep up the incredible work!

Hi i think that i saw you visited my web site thus i came to return the favor. I am attempting to find things to improve my web site. I suppose its ok to use some of your ideas.

Your blog is a treasure trove of valuable insights and thought-provoking commentary. Your dedication to your craft is evident in every word you write. Keep up the fantastic work!

Hi. Going to Sapporo next year. Travelling with my husband, teenager daughter and my senior mother who both love to shop. May I know your recommendation for the best and most convenient location? I found this nice and reasonable hotel in Susukino but I am having thoughts because I know it’s mostly for the active night life, which we aren’t really into. Hope you can help.

Hello Kim! Susukino is a great place to stay in Sapporo. It is certainly the liveliest part of the city but not that loud and super crowded like Shinjuku or Shibuya in Tokyo. Lots of food and shopping places in this area.

Comments are closed.